Purpose – this article presents empirical evidence of the creation of clusters of value that emerge when creativity, innovation, and entrepreneurship are developed together. These clusters contribute to welfare creation and, to the reduction of youth unemployment.

Research methodology – this paper aims to conduct an exploratory qualitative research study through multiple case studies.

Findings – findings show the relevance of emotions in social initiatives, the role of teams and experts that recognizes innovations, the relevance of stakeholders wealth to motivate employees and the importance of linking the day-to-day challenges to local apprenticeship programs, as creativity is closely related to these daily lives and everyday concerns.

Research limitations – this research paper has some limitations because multiple cases studies not allow for generalizations. An extension of this study encompassing a greater number of case studies could confirm findings.

Practical implications – this article describes the role of future entrepreneurs and can be applied in the identification of entrepreneurs’ skills and characteristics.

Originality/Value – it is related to how to support entrepreneurs, taking into account the role of key actors, their teams, their local situation, and their intentions. Emotions were essential in the cases presented, and, even more, for the professionals that joined the initiatives.